One Bistro
One Bistro
Landing Page
My role - UI Design
My role - UI Design
2023
2023
Project Overview
Project Overview
This case study highlights our partnership with One Bistro in Mitrovica, Kosovo, where our mission was to revamp their online presence. We created a user-friendly, visually appealing landing page that adhered to their branding guidelines. Our innovative carousel-style menu improved user engagement and responsiveness across devices. The result was a remarkable transformation: the landing page attracted a wider audience, conveyed sophistication, and emphasized culinary excellence. This case study underscores the importance of strategic web design in enhancing a business's digital identity and customer engagement, ultimately achieving our goal of elevating One Bistro's online brand.
This case study highlights our partnership with One Bistro in Mitrovica, Kosovo, where our mission was to revamp their online presence. We created a user-friendly, visually appealing landing page that adhered to their branding guidelines. Our innovative carousel-style menu improved user engagement and responsiveness across devices. The result was a remarkable transformation: the landing page attracted a wider audience, conveyed sophistication, and emphasized culinary excellence. This case study underscores the importance of strategic web design in enhancing a business's digital identity and customer engagement, ultimately achieving our goal of elevating One Bistro's online brand.
Problem
Problem
One Bistro, a renowned restaurant in Mitrovica, Kosovo, faced a significant challenge with their existing online representation. Their website lacked a user-friendly interface and failed to effectively showcase their unique ambiance, diverse menu offerings, and brand identity. This deficiency in their digital presence hindered their ability to attract a broader audience, engage potential diners, and compete effectively in the competitive restaurant industry. Consequently, One Bistro sought a solution to elevate their online presence and enhance their brand recognition, requiring a comprehensive redesign of their website.
One Bistro, a renowned restaurant in Mitrovica, Kosovo, faced a significant challenge with their existing online representation. Their website lacked a user-friendly interface and failed to effectively showcase their unique ambiance, diverse menu offerings, and brand identity. This deficiency in their digital presence hindered their ability to attract a broader audience, engage potential diners, and compete effectively in the competitive restaurant industry. Consequently, One Bistro sought a solution to elevate their online presence and enhance their brand recognition, requiring a comprehensive redesign of their website.
Design process
Design process
With unwavering attention to detail, I gained a deep understanding of users, their needs, and the design's problem-solving mission.
With unwavering attention to detail, I gained a deep understanding of users, their needs, and the design's problem-solving mission.
The harmony between UI and UX serves as the bedrock of the design process, guaranteeing the final product meets user needs and expectations convincingly.
The harmony between UI and UX serves as the bedrock of the design process, guaranteeing the final product meets user needs and expectations convincingly.
Discovery
Discovery
During the project's initial phase, I conducted user interviews to gather insights and understand their needs. Additionally, I analysed competitors in the restaurant domain. These inputs guided my design process, resulting in a captivating and user-centric One Bistro landing page that effectively showcases the restaurant's ambiance, delectable cuisine, and diverse menu offerings.
During the project's initial phase, I conducted user interviews to gather insights and understand their needs. Additionally, I analysed competitors in the restaurant domain. These inputs guided my design process, resulting in a captivating and user-centric One Bistro landing page that effectively showcases the restaurant's ambiance, delectable cuisine, and diverse menu offerings.
User Interface
User Interface
Beginning with informational architecture, I prioritized an optimal user experience, crafting Low and High-Fidelity wireframes for the One Bistro landing page.
Beginning with informational architecture, I prioritized an optimal user experience, crafting Low and High-Fidelity wireframes for the One Bistro landing page.
User Experience
User Experience
With the user experience (UX) and user interface (UI) as top priorities, visual design played a crucial role in our considerations. Focusing on simplicity and captivation, I crafted an engaging design that resonates with the users, ensuring a delightful journey through the One Bistro landing page.
With the user experience (UX) and user interface (UI) as top priorities, visual design played a crucial role in our considerations. Focusing on simplicity and captivation, I crafted an engaging design that resonates with the users, ensuring a delightful journey through the One Bistro landing page.
Typeface
Typeface
Readable, versatile and modern aesthetic font.
Readable, versatile and modern aesthetic font.
Tenda Display - an excellent fit for interfaces that require easy reading of text, such as in user interface and digital.
Tenda Display - an excellent fit for interfaces that require easy reading of text, such as in user interface and digital.
Colors
Colors
Choosing 3 primary colors helped to create a visually appealing, easy-to-use, and accessible design.
Choosing 3 primary colors helped to create a visually appealing, easy-to-use, and accessible design.
By choosing a small number of primary colors, we ensured that the app has a consistent look and feel across all screens and functions.
By choosing a small number of primary colors, we ensured that the app has a consistent look and feel across all screens and functions.
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